As editor of Onboard Media and Starboard Cruise Services, sister companies within the luxury retail provider LVMH Moët Hennessy Louis Vuitton, I manage custom content of select publications for Carnival Cruise Line; and retail catalogs, event listings and promotional materials for Carnival and other cruise lines.
In recent years I’ve focused on custom publishing and premium/luxury brand copy writing. Other work includes news features written during my early career in daily newspapers; web copy created for online clients; and editing samples from various media.
Onboard Media provides port shopping programs for Carnival Cruise Line, promoting high-end merchandise of our partner retailers in the Caribbean, the Mexican Riviera and Alaska. We publish cruise books for these regions, and I oversee the editorial team’s creation of short features on local culture, history and shopping.
We also create commemorative books marking the launch of new ships or celebrating significant milestones in the history of our partner cruise lines.
In all projects, l conceive the coverage in collaboration with Carnival. I hire freelance writers and editors and review the final work for general quality and to ensure it meets the cruise line’s standards.
Starboard Cruise Services manages the onboard retail shops of major cruise lines, which carry upscale brands in jewelry, watches, beauty products, leather goods and spirits. As leader of the Marketing Department’s editorial team, I am in charge of creating various materials that support sales events and promotions. This includes copy for retail catalogs placed in the ships’ staterooms.
Rather than simply listing merchandise for sale, Starboard’s catalogs strive to emulate modern lifestyle magazines with enticing copy that holds the reader’s attention. We drive traffic to the onboard shops with stories and fashion tips that engage guests’ interest in our brands and raise their desire to acquire them.
I’ve been able to use my down time outside Onboard and Starboard to work on an occasional freelance basis. This has included writing marketing copy for websites and a number of “how to” features for online content suppliers, as well as proofreading and copy editing books for a local independent publisher.
I’ve also included some print features from my early days, from magazine articles to short “how to” pieces for online content providers. (Uploading clips from my pre-digital days is a work in progress.)